In the really old days before tv advertising, the only way to get your services and goods known to the wider community was to walk about literally with ‘sandwich’ boards attached to one’s person. These were probably only wooden, with leather sraps to hold them onto your shoulders and you simply wrote or painted details of what you were offering. Better still was to get someone else to do the walking for you, leaving you time to get plenty of stock for the rush of business from this advetising venture! Today it is so easy – you have an idea, start producing in your spare time, in the back bedroom usually. Then when a few hundred folk show great interest and one or two actually buy, time comes to engage business marketing experts. Once the web design has been formed and you’re live, comes seo work to maintain your prominence in your market sector.