In these very challenging times business wise, it is so tempting to just go with the flow, sell whatever you can from your product range and try to keep your head above water. Not everyone thinks big and decides to invest further sums in a radical new website and ordering system. It is incredible though that some of the biggest trding companies are no struggling because they only sell from huge out of town retail malls and have not invested sufficiently in any meaningful online prescence. In this vicious new world, the most successful companies are those with smaller select show rooms and a very prominent online activitiy. If folk don’t want to come out tot he mall, they may well search for stuff that they can buy from the online side of that business. If there is no web site, the business suffers very badly. As has been outlined with two huge companies this week.